FLIRTING WITH CLIMATE COMMUNICATION
Every now and then, a climate scientist wakes up with a dangerous level of confidence. The assumption is that once the science is clear, communicating it should be straightforward. Scientists may believe that presenting data, explaining findings, or publishing reports is enough to make people understand climate change and act on it. After all, they have just completed a 120-page technical report on climate modelling. They have defended a PhD with the calm composure of a seasoned gladiator. They have run simulations predicting rainfall patterns in 2050 with the precision of a Swiss watch. Surely tweeting, designing a poster, or addressing the public should be child’s play. So they roll up their sleeves and decide to handle the communication themselves. But communication does not work that way. What follows is usually disastrous! In one instance, as I observe a scientist take over communication, it was quite an interesting scene. The fonts clashed like two goats fig...